VCs say AI companies need proprietary data to stand out from the pack | TechCrunch

VCs Highlight Importance of Proprietary Data for AI Companies to Succeed

Venture capitalists emphasize that AI startups must leverage unique data to differentiate themselves in a crowded market

Technology

AI, Venture Capital, Startups, Data, TechCrunch, San Francisco, USA

San Francisco: So, it turns out AI companies are raking in a ton of cash—over $100 billion in venture capital just this year! That’s a huge jump from last year, making up almost a third of all VC investments. But with so many players in the game, how do you stand out?

The AI scene has exploded recently, and it’s getting crowded. You’ve got everything from startups that just slap AI on their marketing to some real gems that are doing amazing things. Investors are really trying to sift through all this to find the ones that can lead the pack.

TechCrunch chatted with 20 VCs who focus on enterprise startups, and they all agreed on one thing: having unique, proprietary data is key. It’s like having a secret sauce that sets you apart from the competition.

Paul Drews from Salesforce Ventures mentioned that it’s tough for AI startups to carve out a niche because things change so fast. He’s on the lookout for companies that mix unique data with innovative tech and a great user experience.

Jason Mendel from Battery Ventures echoed this sentiment, saying that the tech moats are shrinking. He’s interested in companies that have deep data and solid workflows. If you’ve got exclusive data, you can create better products, and if your user experience is top-notch, customers will keep coming back.

Scott Beechuk from Norwest Venture Partners added that startups focusing on their unique data are the ones with the best long-term prospects. It’s all about honing in on what makes you special.

Andrew Ferguson from Databricks Ventures pointed out that rich customer data can really boost an AI system’s effectiveness. It’s all about creating a feedback loop that helps you stand out.

Valeria Kogan, CEO of Fermata, shared that her startup’s success comes from using both customer data and insights from their own research. They do all their data labeling in-house, which really helps with accuracy.

Jonathan Lehr from Work-Bench emphasized that it’s not just about having data; it’s about how you manage and utilize it. They’re focusing on vertical AI solutions that need deep expertise and can turn hard-to-get data into something useful.

In the end, VCs are also looking for strong teams that understand customer workflows and have solid tech integrations. It’s a mix of talent and unique data that can really make a difference in this fast-paced world.

[rule_2]