Shocking 50% Drop in Holiday Donations Hits Salvation Army Amid Mail Strike
The Salvation Army reports a staggering 50% decline in holiday donations since the Canada Post strike began, impacting vital services across the country.
Salvation Army, Canada, Donations, Mail Strike, Charity
Toronto: The Salvation Army is facing a tough holiday season. They’ve reported a 50% drop in donations since the Canada Post strike started. That’s about $9.3 million less than last year. Ouch!
According to Lt.-Col. John Murray, mail donations are crucial for their fundraising. With the postal service in turmoil, their usual holiday campaign has taken a big hit. This is especially rough since most of their fundraising happens between November and December.
Murray mentioned that 65% of their annual funds come in during this period, and a lot of that is through the mail. He’s worried that this drop in donations could affect their ability to help those in need, not just during the holidays but throughout the year.
While online donations have seen a slight increase, it’s not enough to make up for the loss from mail donations. People are still giving cash in person at the red kettles, but that’s down by a third too, which is about $2 million less than last year.
He thinks the shorter holiday season and the current economy are playing a big role in this decline. Many folks are facing tough choices and might not have as much to give.
Murray called it a crisis for the Salvation Army, especially since many Canadians need their services now more than ever. He’s also suggested that the government consider extending the deadline for charity tax deductions, which could help encourage more donations.
He’s concerned that if the postal strike continues, people might just forget about donating altogether. He believes that moving the tax deduction deadline could be a win-win for everyone involved.
The postal workers’ strike began on November 15, affecting over 55,000 members. Murray pointed out that many of their core donors are older and rely on the mail, making this situation even more challenging.
He emphasized that while there are other ways to donate, nothing beats the personal touch of mailing a check. The Salvation Army is urging people to donate online, by phone, or in person at their Christmas kettle locations across the country.
This report was first published by The Canadian Press on December 9, 2024.