Rolex Retail Prices Surge in 2025 While Used Prices Keep Dropping
Rolex’s retail prices are climbing, but the used market is seeing a decline, impacting collectors and dealers alike
Rolex, Luxury Watches, Retail Prices, Used Market, Collectors, 2025
New York: So, it looks like if you’re eyeing a new Rolex in 2025, you might have to shell out more cash. Retail prices are on the rise, while used prices are taking a hit. It’s a bit of a mixed bag for collectors and secondhand dealers.
Bloomberg recently shared that Rolex has kicked off the year with price hikes, some models jumping by as much as 8%. For example, that gold Day-Date 40-mm you loved last year is now over $45,000. Ouch! Even the popular GMT-Master II is seeing a price bump.
Usually, luxury brands adjust their prices at the start of the year, but an 8% increase is pretty steep, especially with inflation in mind. Rolex didn’t have much to say when Yahoo Finance reached out for comments.
On the flip side, used Rolex prices have been steadily dropping. The WatchCharts index, which tracks secondhand luxury watches, fell by over 5% last year. The big names like Rolex, Patek Philippe, and Audemars Piguet all saw declines too.
Charles Tian, the founder of WatchCharts, mentioned that while retail prices are going up, the lack of inventory might actually boost demand for secondhand Rolexes. It’s a bit of a silver lining for those in the market for pre-owned watches.
Paul Altieri, who runs one of the largest secondhand Rolex retailers, echoed this sentiment. He believes that when Rolex raises prices, it often drives collectors to look for pre-owned options that still offer quality and prestige.
Interestingly, while new Rolex prices have stayed steady when you factor in inflation, the secondhand market has seen prices drop by over 25% in some cases. If this trend continues, we might see more folks opting for pre-owned watches instead of new ones.
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