London is set to welcome a new Dunelm store this month. The popular homeware chain will open its first central London location in White City’s Westfield shopping centre on November 28. This is just in time for the Christmas shopping season.
The new store will be 4,500 square feet and will offer a wide range of home goods. Shoppers can expect to find festive items, including popular curtains and bedding. The store aims to cater to different styles and budgets.
This is Dunelm’s first store in central London since the brand started in Leicestershire 40 years ago. Most of its other locations in the city are in retail parks outside the central area.
Inside the store, there will be special sections for bedding, lighting, furniture, and home accessories. The layout is designed to make shopping easier for customers.
The store will open at 10 am, and the first 100 visitors will receive a special goody bag filled with homeware items. Additionally, 30 hidden golden tickets will offer discounts on various products for lucky shoppers.
Dunelm has been gaining popularity online, with many fans sharing their love for the brand on social media. TikTok users have posted videos showcasing their favorite Dunelm products, highlighting the store’s festive offerings.
The new Westfield store is expected to create around 20 jobs. Dunelm plans to open more locations in the coming months, continuing its expansion in London.
This new opening follows the recent return of another brand, Cath Kidston, to the same shopping centre. The store closed in June 2023 but reopened on October 18, showing a growing interest in retail in central London.
Image Credit: metro.co.uk