Dallas Cowboys: Still Holding the Title of America’s Team Despite Struggles
Despite their recent performance, the Dallas Cowboys remain a dominant brand in the NFL, captivating fans and generating massive revenue.
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Dallas: You know that feeling when you sit down to watch an NFL game, and it’s the Cowboys again? You roll your eyes, maybe even curse a little, but you end up watching anyway. It’s like a bad habit you can’t shake.
It’s been nearly 30 years since the Cowboys were a true dynasty. Since they last won a Super Bowl, tons of players and coaches have come and gone. Meanwhile, teams like Kansas City have racked up more playoff wins in a single season than the Cowboys have in the last two decades. If this is “America’s Team,” what does that say about us?
But here’s the kicker: the Cowboys might not be winning on the field, but they’re still winning in the branding game. Every year, there’s talk about who could take their title, but Dallas still reigns supreme when it comes to money, ratings, and overall brand power.
Dr. Mike Lewis, a sports marketing professor, points out that the Cowboys’ brand is still thriving. Their stadium can hold over 100,000 fans, and their social media presence is top-notch. It’s clear that Jerry Jones has his eyes on the bigger picture, and that’s why the Cowboys continue to dominate off the field.
When it comes to TV ratings, the Cowboys are still a big draw. In 2024, they were featured in 13 of the top 100 broadcasts. Only Kansas City matched that number. It makes you wonder if they get those prime slots because they’re the Cowboys or if they’re the Cowboys because they get those slots.
Looking at the numbers, the Cowboys’ highest-rated game was a wild card playoff against Green Bay, but it still didn’t top the list. It’s interesting to see how their games rank compared to others, especially when you consider how many times they’re on TV.
Jerry Jones bought the Cowboys for $140 million back in 1989, and now they’re worth over $10 billion. That’s a pretty sweet return on investment! Forbes even ranks them as the most valuable sports franchise in the world.
Fan support is another area where the Cowboys shine. They consistently top Emory University’s Fandom Rankings, showing that fans are still loyal, regardless of how the team performs. It’s all about that connection, and the Cowboys have it.
Will their lack of recent success hurt their standing? Maybe, but the Cowboys have built a brand that goes beyond just winning. It’s more about the attitude and the culture they’ve created.
There’s also a huge opportunity for the Cowboys to grow their brand internationally. Fans overseas can love the Cowboys without worrying about their on-field struggles. But to really capture that market, they’ll need a superstar player to draw attention.
Jerry Jones is a polarizing figure, and his personality plays a big role in how people feel about the Cowboys. When he’s no longer in charge, will the team still hold that same allure? Or will they fade into nostalgia like the Bulls?
For now, the Cowboys are still a force to be reckoned with, and you can bet they’ll be on your screen plenty this season. How ‘bout them Cowboys, right?